TITLE

FIRMS URGED TO WOO WEB SHOPPERS

PUB. DATE
August 2014
SOURCE
Financial Management;Aug2014, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a study conducted by accounting firm Ernst & Young that reveals the use of more than 60 percent of consumers around the world of digital technology to obtain information while making purchases, and discusses topics such as regional differences in consumer behavior online.
ACCESSION #
97605283

 

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