TITLE

ANALIZAREA EFICIENÈšEI TIPURILOR DE POSTÄ‚RI ÃŽN REÈšEAUA DE SOCIALIZARE FACEBOOK

AUTHOR(S)
NICIPORUC, Tudor
PUB. DATE
June 2014
SOURCE
Review of Management & Economic Engineering;2014, Vol. 13 Issue 2, p337
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
With over one billion users, Facebook is the biggest social media platform. If it would be a country, Facebook would be the thrid largest country in the globe, after China and India. Besides the social experience, Facebook is also a good place for business, and more and more companies are tackling Facebook in order to boost visibilty and engage with their fan base. But do they really know how to benefit from what Facebook offers? The objective of this research is to analyse the type of posts that are available on Facebook and determine which is most adequte in terms of user engagement and click rate.
ACCESSION #
97746024

 

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