TITLE

Using Soft System Methodology for Understanding CSR

AUTHOR(S)
Sadri, Sorab; Sadri, Jayashree
PUB. DATE
July 2014
SOURCE
International Journal of Multidisciplinary Approach & Studies;Jul/Aug2014, Vol. 1 Issue 4, p110
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Strategic thinkers claim that every organisation today must thrive on the cutting edge of global competition if it has to survive. Indeed one must run faster even to retain the same competitive spot. Hence excellence is no longer a luxury but a necessity. However, business history vouchsafes that when excellence has been approximated competition is rendered irrelevant. Business Ethics provides the bedrock of strategy. Corporate governance policies and practices help corporations to move towards the threshold of excellence. For this the corporate entity needs a system of corporate governance that is based on ethics and leads to excellence. A systematic approach for the development of Corporate Governance support systems is therefore essential for an effective design and implementation of management strategies, which would induce strategic leverage. Excellence an sich (of itself) and fur sich (for itself) remains a pipe ream unless it is converted into business sustainability. And sustainability requires acceptance by the stakeholders. This paper proposes the use of the Soft Systems Methodology (SSM) as a tool for understanding the process of CSR. In using soft systems methodology this paper lays the basis of a new paradigm.
ACCESSION #
98493209

 

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