Know your audience, every member of it

Benaiah, Charles
October 2014
Medical Marketing & Media;Oct2014, Vol. 49 Issue 10, p28
Trade Publication
The article offers marketing tips for the pharmaceutical sector. It suggests that knowing the target market and understanding what they want, being proactive in addressing their concerns, using data and not beliefs or hearsay in making decisions and maximizing the use of all available data collected online.


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