TITLE

Sustainability Dimensions: A Source to Enhance Corporate Reputation

AUTHOR(S)
Martínez, Patricia; Rodríguez del Bosque, Ignacio
PUB. DATE
October 2014
SOURCE
Corporate Reputation Review;Oct2014, Vol. 17 Issue 4, p239
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The aim of this paper is to enhance our understanding of the relationship between sustainability and corporate image and reputation according to the legitimacy theory framework since the current academic literature does not have an understanding of how sustainability and corporate image and reputation interact. Authors conducted a survey to test the hypotheses. The study was tested using data collected from a sample of 382 Spanish consumers. The proposed hypotheses were analyzed through a structural equation model showing that sustainability plays a vital role as antecedent of both corporate image and reputation. Findings suggest that the economic, social and environmental domains of sustainability present a direct and positive relationship with both corporate image and reputation.
ACCESSION #
98898299

 

Related Articles

  • Construcci�n de la confianza del consumidor hacia la banca en Internet: un an�lisis de los factores de la imagen corporativa. Moraga, Eduardo Torres; Blanco, Carlos Flavi�n // Estudios de Administraci�n;2007, Vol. 14 Issue 1, p23 

    Trust is one of the most important factors when selecting a particular financial institution, especially when it comes to adopting Internet banking. References to this in the relevant literature enable the notion to be put forward that the corporate image of a financial institution has a key...

  • How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation. Hur, Won-Moo; Kim, Hanna; Woo, Jeong // Journal of Business Ethics;Nov2014, Vol. 125 Issue 1, p75 

    The purpose of this study is to investigate the relationships among corporate social responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate reputation. Structural equation modeling analysis provided support for the hypotheses from a sample of 867 consumers in...

  • The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study. Wang, Yonggui; Kandampully, Jay A; Lo, Hing-Po; Shi, Guicheng // Corporate Reputation Review;Fall2006, Vol. 9 Issue 3, p179 

    This paper explores the roles of brand equity and corporate reputation in customer-relationship management (CRM) in the large transitional market of China. The study draws on various theoretical perspectives to develop a conceptual framework for the direct and indirect relationships between...

  • Intellectual capital and relational capital: The role of sustainability in developing corporate reputation. De Leaniz, Patricia Martínez García; Del Bosque, Ignacio Rodríguez // Intangible Capital;2013, Vol. 9 Issue 1, p262 

    Purpose: Intellectual capital offers a potential source of sustainable competitive advantage and is believed to be the source from which economic growth may sprout. However, not many papers analyze the effect of sustainability in the elements involving intellectual capital. This paper seeks to...

  • Three Competing Models on Customer Loyalty in the Context of Mobile Subscribers. Muzahid Akbar, Mohammad // International Journal of Marketing Studies;Aug2013, Vol. 5 Issue 4, p42 

    Three competing models based on same six constructs have been examined to find out which model explains mobile subscribers' loyalty most meaningfully. Data were collected from 195 subscribers of the state-owned (or public) mobile operator in Bangladesh. In all three models, the constructs were...

  • MODELING THE EFFECTIVENESS OF THE CORPORATE IDENTITY MIX IN PERCEIVED QUALITY AND CUSTOMER-RELATED BRAND EQUITY WITH INTERPRETIVE STRUCTURAL EQUATIONS AND MICMAC ANALYSIS. Pishdar, Mahsa; Seyyed Hashemi Toloun, Mohammad Reza; Farzianpour, Fereshteh; Rezaeiasl, Morteza // American Journal of Applied Sciences;2014, Vol. 11 Issue 4, p548 

    This study aims to identify the relation between corporate identity mix, perceived quality on customers' behalf and customer-centric brand equity. A review of the available literature within this scope resulted in making a primary model which represents that the corporate identity mix has an...

  • Sustainability: What does it really mean for your wine business? Cannon, Jean // Australian & New Zealand Grapegrower & Winemaker;2010, Issue 553, p41 

    The article reflects on the implication of sustainability for the wine industry. The author opines that a management plan that includes the overall objectives, targets, resources and time line is required to address climate change. It lists a number of business practices to ensure business...

  • Intra-Industry Reputation Dynamics Under a Resource-Based Framework: Assessing the Durability Factor. Carter, Suzanne M; Ruefli, Timothy W // Corporate Reputation Review;Spring2006, Vol. 9 Issue 1, p3 

    The resource-based view suggests that reputations can serve as a source of sustainable competitive advantage, but only if those reputations are durable. This research examines that durability. The authors conduct a 11-year longitudinal study using ordinal time series to examine the durability...

  • Perspective. Edwards, Leonie // Operations Management (1755-1501);Oct2012, Vol. 38 Issue 5, p1 

    An introduction to the journal is presented in which the author discusses ways to prevent the loss of reputation of a company.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics