Moving beyond the display case

March 2014
Argus (Montreal, Quebec);printemps-ete2014, Vol. 43 Issue 1, p15
Academic Journal
The article presents outreach practices of libraries to promote digital collections to wider audiences. It discusses ways to increase audience reach including improvement of search engine optimization of collections, work with aggregators such as the Digital Public of America, Europeana and HathiTrust Library, and bring content to web repositories. It also considers the use of social media platforms to bring content such as Twitter, Instagram and Pinterest.


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