November 2014
Marketing News;Nov2014, Vol. 48 Issue 11, p34
Trade Publication
The article discusses privacy laws as they relate to digital and Internet marketing campaigns and provides advice as to ensure that a campaign does not violate these laws. Topics discussed include the use of passive tracking software and practices such as cookies, regulations for behavioral tracking and targeting, and regulations by the U. S. Federal Trade Commission requiring a privacy policy on company web pages.


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