TITLE

Digital's Place in the Pharma Marketing Mix

AUTHOR(S)
Perlotto, Mark
PUB. DATE
November 2014
SOURCE
Pharmaceutical Executive;Nov2014, Vol. 34 Issue 11, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's views on the use of digital media in marketing drugs in the U.S. He comments that digital tools could help marketers to achieve extraordinary things. He opines that basics of marketing need to be considered while determining the proper place of digital media in any marketing mix.
ACCESSION #
99408883

 

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