Analysis of the automotive industry in Romania

PALADE, Alexandra; BRĂTUCU, Gabriel; DEMETER, Timea; OPRIŞ, Mădălina-Adina
July 2014
Romanian Journal of Marketing;jul-sep2014, Issue 3, p9
Academic Journal
The article begins with a short analysis of the scientific literature, regarding the importance of marketing communication. Then, it continues with the description of the auto market from Romania, followed by the analysis of advertisements used in the automotive industry. For this study the following factors have been analyzed: the number of commercials broadcasted in the media and the rate card recorded for each company, the evolution of broadcasted automotive commercials and their distribution . II based on the chosen media. The analyzed period is January to June 2014.


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