Demystifying Personalization

Venugopal, Jeyandran
October 2014
Dataquest;10/31/2014, Vol. 32 Issue 20, p64
The article discusses the personalization technology which is used by search engines. Personalization understands the topics that interest a user and is also aware of which content on the web may be engaging to a user personally. Personalization systems analyze the interaction patterns of the community of users with the content pool, in an attempt to further increase their intelligence on the user preferences and the content.


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