TITLE

Demystifying Personalization

AUTHOR(S)
Venugopal, Jeyandran
PUB. DATE
October 2014
SOURCE
Dataquest;10/31/2014, Vol. 32 Issue 20, p64
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the personalization technology which is used by search engines. Personalization understands the topics that interest a user and is also aware of which content on the web may be engaging to a user personally. Personalization systems analyze the interaction patterns of the community of users with the content pool, in an attempt to further increase their intelligence on the user preferences and the content.
ACCESSION #
99434039

 

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