Guys will be guys--and cable likes it

Fitzgerald, Kate
June 2003
Advertising Age;6/9/2003, Vol. 74 Issue 23, pS-10
Trade Publication
The article reports on the launch by the Spike TV cable television network of programming targeted at men in the U.S. in 2003. Key issues discussed include the plans of the network for advertising campaigns, information on negotiations between the cable network and sports organizations and the promotional strategies of the network.


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