TITLE

Guys will be guys--and cable likes it

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
June 2003
SOURCE
Advertising Age;6/9/2003, Vol. 74 Issue 23, pS-10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch by the Spike TV cable television network of programming targeted at men in the U.S. in 2003. Key issues discussed include the plans of the network for advertising campaigns, information on negotiations between the cable network and sports organizations and the promotional strategies of the network.
ACCESSION #
9994997

 

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