TITLE

Market research

PUB. DATE

March 1995

SOURCE

Marketing Tools;Mar/Apr95, Vol. 2 Issue 2, Marketing power p8

SOURCE TYPE

Trade Publication

DOC. TYPE

Bibliography

ABSTRACT

Presents books on marketing research. Includes `The Survey Research Handbook: Guidelines and Strategies for Conducting a Survey, Second Edition,' by Pamela L. Alreck and Ribert B. Settle; `Desktop Marketing: Lessons from America's Best,' by Richard K. Thomas and Russell J. Kirchner ; `Practical Marketing Research: New Updated Edition,' by Jeffrey L. Pope.

ACCESSION #

9505100740

 

Related Articles

• PUBLICATION LISTS.  // Journal of Marketing;Oct67 Part 2, Vol. 31 Issue 4, p9 

  A bibliography of books and journals pertaining to the field of marketing is presented.

• FILMS.  // Journal of Marketing;Oct67 Part 2, Vol. 31 Issue 4, p15 

  A bibliography of films related to the field of marketing is presented.

• CHAPTER PUBLICATIONS.  // Journal of Marketing;Oct67 Part 2, Vol. 31 Issue 4, p16 

  A bibliography of American Marketing Association chapter publications is presented.

• Market research.  // Marketing Tools;May95, Vol. 2 Issue 3, Marketing Power p12 

  Presents books on market research. Includes `State-of-the-Art Marketing Research,' by A.B. Blankenship and G.E. Breen; `Practical Marketing Research,' by Jeffrey L. Pope; `Desktop Marketing: Lessons from America's Best,' by Richard K. Thomas and Russell J. Kirchner.

• Marketing research.  // American Demographics;Jan94, Vol. 16 Issue 1, 1994 Directory... p45 

  Presents a list of companies which offers marketing research services. Contact addresses, telephone and fax numbers; AHF Marketing Research Inc.; AT&T American Transtech; Marketing Metrics; ACG Research Solutions.

• Books Received.  // Journal of Marketing Research (JMR);Aug1985, Vol. 22 Issue 3, p352 

  The article presents a bibliography of books pertaining to the field of marketing research.

• BOOKS AND SOFTWARE RECEIVED.  // Journal of Marketing Research (JMR);Feb1986, Vol. 23 Issue 1, p87 

  The article presents a bibliography of books and software pertaining to the field of marketing research.

• BOOKS RECEIVED.  // Journal of Marketing Research (JMR);Nov85, Vol. 22 Issue 4, p473 

  The article presents a bibliography of books pertaining to the field of marketing research.

• BOOKS AND SOFTWARE RECEIVED.  // Journal of Marketing Research (JMR);May86, Vol. 23 Issue 2, p197 

  The article presents a bibligraphy of books and software programs pertaining to the field of marketing research.

Read the Article