TITLE

Market research

PUB. DATE
March 1995
SOURCE
Marketing Tools;Mar/Apr95, Vol. 2 Issue 2, Marketing power p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Bibliography
ABSTRACT
Presents books on marketing research. Includes `The Survey Research Handbook: Guidelines and Strategies for Conducting a Survey, Second Edition,' by Pamela L. Alreck and Ribert B. Settle; `Desktop Marketing: Lessons from America's Best,' by Richard K. Thomas and Russell J. Kirchner ; `Practical Marketing Research: New Updated Edition,' by Jeffrey L. Pope.
ACCESSION #
9505100740

 

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