TITLE

Market research

PUB. DATE
May 1995
SOURCE
Marketing Tools;May95, Vol. 2 Issue 3, Marketing Power p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Bibliography
ABSTRACT
Presents books on market research. Includes `State-of-the-Art Marketing Research,' by A.B. Blankenship and G.E. Breen; `Practical Marketing Research,' by Jeffrey L. Pope; `Desktop Marketing: Lessons from America's Best,' by Richard K. Thomas and Russell J. Kirchner.
ACCESSION #
9505262883

 

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