March 2007
Restaurant & Foodservice Market Research Handbook;2007, p252
Market Research Report
Book Chapter
Chapter 51 of the book "The 2007 Restaurant & Foodservice Market Research Handbook" is presented. Surveyed is the U.S. vegetarian cuisine. The Vegetarian Resource Group (VRG) reports that 1% of the U.S. population considers itself vegetarian but 20% of consumers prefer restaurants that serve some vegetarian items. Vegans are defined as those who eat no animal products including eggs and dairy. Lacto-ovo vegetarians consume dairy and eggs while lacto-vegetarians consume dairy not eggs.


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