TITLE

Chapter 7: Building a sustainable reputation

AUTHOR(S)
Harpur, Oonagh
PUB. DATE
January 2001
SOURCE
Guide to Business Ethics;2001, p101
SOURCE TYPE
Book
DOC. TYPE
Book Chapter
ABSTRACT
Chapter 7 of the book "Business Ethics" is presented. It explores on how companies can build a sustainable corporate reputation and branding. It highlights practical guidance on how an organization can define and clarify its purpose and values which includes, improving corporate governance, releasing codes of ethics and determining social, ethical and environmental standards.
ACCESSION #
25999179

 

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