Chapter 6: How Conservatives Brand Their Policy Proposals

Cosgrove, Kenneth M.
January 2007
Branded Conservatives;2007, p147
Book Chapter
Chapter 6 of the book "Branded Conservatives" is presented. It discusses how U.S. Conservatives branded their policy proposals under the administration of U.S. President George W. Bush. The Bush office created a branded response to the September 2001 terrorist attack in the form of War on Terror policy. The Republican Party built this brand in a way that justifies a different kind of foreign policy, particularly the invasion of Iraq.


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