TITLE

'Brand America: The mother of all brands'

AUTHOR(S)
Dinnie, Keith
PUB. DATE
June 2005
SOURCE
Journal of Brand Management;Jun2005, Vol. 12 Issue 5, p405
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Brand America: The Mother of All Brands," by Simon Anholt and Jeremy Hildreth.
ACCESSION #
17404083

 

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