TITLE

BRANDING AND THIRD WORLD DEVELOPMENT: DOES ANHOLT'S BRAND NEW JUSTICE MAKE SENSE?

AUTHOR(S)
Fanning, John
PUB. DATE
January 2004
SOURCE
Irish Marketing Review;2004, Vol. 17 Issue 1/2, p53
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Brand New Justice: The Upside of Global Branding," by Simon Anholt.
ACCESSION #
18035140

 

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