TITLE

Brand America The Mother Of All Brands

AUTHOR(S)
Medcalf, Graham
PUB. DATE
September 2005
SOURCE
NZ Marketing Magazine;Sep2005, Vol. 24 Issue 8, p39
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Brand America: The Mother of All Brands," by Simon Anholt and Jeremy Hildreth.
ACCESSION #
18165132

 

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