TITLE

Millennials and the Pop Culture: Strategies for a New Generation of Consumers

AUTHOR(S)
Howe, Neil; Strauss, William; Koluch, Michael
PUB. DATE
January 2007
SOURCE
Campus Activities Programming;Jan/Feb2007, Vol. 39 Issue 6, pA40
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Millennials and the Pop Culture: Strategies for a New Generation of Consumers," by Neil Howe and William Strauss.
ACCESSION #
23695363

 

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