TITLE

Competitive identity: The new brand management for nations, cities and regions

AUTHOR(S)
Dinnie, Keith
PUB. DATE
July 2007
SOURCE
Journal of Brand Management;Jul2007, Vol. 14 Issue 6, p474
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Competitive identity: The new brand management for nations, cities and regions," by Simon Anholt.
ACCESSION #
25960662

 

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