TITLE

The Globalization of Relationship Marketing

AUTHOR(S)
Crosby, Lawrence A.; Johnson, Sheree L.
PUB. DATE
March 2002
SOURCE
Marketing Management;Mar/Apr2002, Vol. 11 Issue 2, p10
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Discusses issues in the globalization of customer relationships. Views on globalization; Considerations in globalizing customer relationships; Risks in global marketing through the Intenet.
ACCESSION #
6380726

 

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