TITLE

The 24-Hour Customer

AUTHOR(S)
Ott, Adrian C.
PUB. DATE
November 2014
SOURCE
24-Hour Customer;11/17/2014, p1
SOURCE TYPE
Book Summary
DOC. TYPE
Book Summary
ABSTRACT
In The 24-Hour Customer, Adrian C. Ott explores how companies that understand the value of time and build their products and services around their customers’ willingness to invest precious time and attention are gaining competitive traction, and also developing new offerings in previously undefined market categories. To focus on this Customer Time-Value Mindset, Ott introduces a Time-ographics Framework, which provides a lens for businesses to determine customer time and attention priorities for their offerings. A product or service is prioritized into one of four quadrants based on customers’ willingness to spend time and attention on their purchase decisions. Understanding the differences among products in these quadrants brings insights that lead to marketplace success.
ACCESSION #
99537500

 

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