TITLE

International Bookshelf

PUB. DATE
January 1979
SOURCE
Marketing News;1/26/1979, Vol. 12 Issue 15, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Book
ABSTRACT
Presents an overview of the book "Organizing & Controlling International Marketing Communications Function," by Robert F. Roth.
ACCESSION #
18762051

 

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