TITLE

Mashups create communities, leads

AUTHOR(S)
Gillin, Paul
PUB. DATE
May 2008
SOURCE
B to B;5/6/2008, Vol. 93 Issue 7, p32
SOURCE TYPE
Periodical
DOC. TYPE
Case Study
ABSTRACT
The article presents a case study of how Serena Software Inc. has been building tools for software change management for more than 25 years. It has recently diversified into the emerging market for enterprise mashups and applied an innovative set of Web 2.0 features to promote its partners and to co-manage leads through sales. Serena Business Mashups allows users to combine information from disparate enterprise applications to automate common processes.
ACCESSION #
33203675

 

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