TITLE

CORPORATE SOCIAL RESPONSIBILITY- A NEW PERSPECTIVE FOR SMEs IN ROMANIA

AUTHOR(S)
POPA, Oana
PUB. DATE
May 2012
SOURCE
Management & Marketing Journal;2012, Vol. 10 Issue 1, p153
SOURCE TYPE
Academic Journal
DOC. TYPE
Case Study
ABSTRACT
This article presents the theme of Corporate Social Responsibility (CSR), a subject of great interest for the management of organizations and for the scientific research. In the last decade, concerns regarding the advanteges of a social responsible behaviour have increased not only for large organizations and multinationals, but for the SMEs field as well, and CSR became an imperative for obtaining and maintaining competitive advantage in the market. This paper aims to highlight the theoretical studies on CSR in SMEs that are still at an early stage and the main tools that support SMEs in Romania to adopt best practices. The theoretical research presented in the article examines the role and contribution of various national and international organizations in order to eliminate the barriers against socially responsible behavior of organizations. Through a case study among SMEs in Dolj are highlighted the main trends and the attitude that romanian SMEs have on Social Responsibility.
ACCESSION #
85498675

 

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