Communicating with stakeholders

January 2014
Times 100 Case Studies;2014, p1
Case Study
Case Study
The article presents a case study of the communication strategy of turkey producer Bernard Matthews Farms Ltd. with its customers and stakeholders. The key factors that the company considered to communicate effectively with its target audiences are discussed, including intended receivers, communication channels, and consumer perceptions. Also provided is information on the hindrances to communication, engaging with internal and external stakeholders, and the use of Internet and social media.


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