EDITOR'S letter

Mitchell, Sarah
September 2014
New Zealand Apparel;Sep2014, Vol. 47 Issue 8, p2
Trade Publication
The author discusses how the mobile photo-sharing, social networking service Instagram has become one of the most powerful channels for visual-based branding, as well as a key driver of sales, for many fashion and lifestyle labels worldwide.


Related Articles

  • Firms Should Embrace Instagram. Klie, Leonard // CRM Magazine;Mar2015, Vol. 19 Issue 3, p15 

    The article discusses the benefits of corporate firms using the photo- and video-sharing social network Instagram, owned by social media website Facebook, for advertising and marketing purposes. Topics discussed include Instagram's accessibility and popularity, the large consumer audience it...

  • Web Exclusive: Instawhat?  // Impressions;Sep2015, Vol. 39 Issue 4, p12 

    An excerpt from the article "Instawhat?" by Jennifer Foy, regarding the popularity of online mobile photo-sharing, video-sharing and social networking service Instagram that makes it the ideal place to share hard goods with potential users.

  • #DOLLY MY STYLE.  // Dolly;Mar2015, Issue 530, p61 

    Photographs posted by female readers on their accounts on social networking site Instagram as of March 2015 are presented.

  • Wow them with Instagram Stories.  // Communication Briefings;Feb2017, Vol. 36 Issue 2, p2 

    The article presents a discussion on the features of the Instagram Stories aimed to tell a unified story about one's own brand and an organization, adapted from the article "5 Ways to Use Instagram Stories for Business," by Matt Secrist.

  • STEP UP.  // American Fitness;Nov/Dec2014, Vol. 32 Issue 6, p6 

    Posts from various social media and networking sites are presented including an Instagram post about being given the chance to be an Examiner Candidate for the Aerobics and Fitness Association of America (AFAAA), a Twitter post about the magazine's issues, and a Facebook survey asking readers...

  • Facebook's Instagram Reaches 400 Million Users. MICHELE CHANDLER // Investors Business Daily;9/23/2015, p00 

    The article reports on the 400 million users hit by photo and video sharing application Instagram owned by online social networking service Facebook.

  • A Lesson to Create Instagram Ads. Odell, Patricia // Promotional Marketing;10/12/2015, p1 

    The article cites a study which found that Instagram far outpaces the second-ranked social site Pinterest followed by Snapchat with 72% of U.S. marketers interested in earmarking dollars for the photo and video-sharing social service.

  • DOLLY LIFE.  // Dolly;Apr2015, Issue 531, p93 

    Posts from the online mobile photo-sharing, video-sharing and social networking site Instagram, regarding the travelling Mr. Fox, food and art, and inspirational quotes, are presented.

  • LISTENING POST.  // Business Today;8/16/2015, Vol. 24 Issue 16, p33 

    The article provides updates related to web resources including about the social network "The People's Operator" which focuses on social causes, the addition of search abilities in the website "Instagram", and the acquisition of a company by companies like Maker Studios.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics