TITLE

EDITOR'S letter

AUTHOR(S)
Mitchell, Sarah
PUB. DATE
September 2014
SOURCE
New Zealand Apparel;Sep2014, Vol. 47 Issue 8, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author discusses how the mobile photo-sharing, social networking service Instagram has become one of the most powerful channels for visual-based branding, as well as a key driver of sales, for many fashion and lifestyle labels worldwide.
ACCESSION #
101727650

 

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