TITLE

How to Keep Polling Costs Within Your Overall Budget

AUTHOR(S)
Cohen, Michael D.
PUB. DATE
August 2004
SOURCE
Campaigns & Elections (1996);Aug2004, Vol. 25 Issue 7, p42
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
Gives advice to political candidates on how to keep polling costs within the overall budget. Establishment of the polling budget as a percentage of the campaign costs; Employment of pollsters who will handle all possible costs; Selection of the right number and mix of interviews.
ACCESSION #
14133132

 

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