How to Keep Polling Costs Within Your Overall Budget

Cohen, Michael D.
August 2004
Campaigns & Elections (1996);Aug2004, Vol. 25 Issue 7, p42
Gives advice to political candidates on how to keep polling costs within the overall budget. Establishment of the polling budget as a percentage of the campaign costs; Employment of pollsters who will handle all possible costs; Selection of the right number and mix of interviews.


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