TITLE

Caution Needed in Product Placement

PUB. DATE
February 2005
SOURCE
Television Week;2/21/2005, Vol. 24 Issue 8, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Emphasizes the need for caution in the product placement approach of the television industry in the U.S. with regard to the decision of the Federal Trade Commission to reject a request by the watchdog group Commercial Alert to require that television programming containing product placements be clearly labeled as advertising. Factors that led to the increasing interest in product integration; Revival of product placement in reality television programs; Advice to industry on product placement.
ACCESSION #
16314902

 

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