Caution Needed in Product Placement

February 2005
Television Week;2/21/2005, Vol. 24 Issue 8, p8
Trade Publication
Emphasizes the need for caution in the product placement approach of the television industry in the U.S. with regard to the decision of the Federal Trade Commission to reject a request by the watchdog group Commercial Alert to require that television programming containing product placements be clearly labeled as advertising. Factors that led to the increasing interest in product integration; Revival of product placement in reality television programs; Advice to industry on product placement.


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