TITLE

Industrial Marketing Division sets March high technology conference

AUTHOR(S)
Karkow, Edward
PUB. DATE
December 1978
SOURCE
Marketing News;12/15/1978, Vol. 12 Issue 12, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article discusses the consequences of the decision of the American Marketing Association (AMA) board of directors to merge the Industrial Marketing Division with the Marketing Management Division in April 1978. The board has been wanting to streamline the elected officers of AMA. The decision has spurred protest letters. It presents information on the Marketing High Technology Products conference of the Industrial Marketing Division.
ACCESSION #
18992153

 

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