Industrial Marketing Division sets March high technology conference

Karkow, Edward
December 1978
Marketing News;12/15/1978, Vol. 12 Issue 12, p3
Trade Publication
The article discusses the consequences of the decision of the American Marketing Association (AMA) board of directors to merge the Industrial Marketing Division with the Marketing Management Division in April 1978. The board has been wanting to streamline the elected officers of AMA. The decision has spurred protest letters. It presents information on the Marketing High Technology Products conference of the Industrial Marketing Division.


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