TITLE

Before jumping on environmental bandwagon, be sure it's not drawn by a fading horse

AUTHOR(S)
Hastings, Hunter
PUB. DATE
August 1990
SOURCE
Marketing News;8/6/1990, Vol. 24 Issue 16, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
In this article, the author comments on the move of packaged-goods manufacturers to enter into the environmental bandwagon in the U.S. in 1990. The author argues that the sector is committing a mistake in making such a decision. He indicates that reasons for his observation. In addition, the author states the connection between bad science and the tenets of the environmentalist movement.
ACCESSION #
19146571

 

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