True mobile social networking will be something as yet unseen

Richard, Doug
December 2006
New Media Age;12/21/2006, p12
Trade Publication
The author questions whether the drive to mobilize social networks is the next big thing in the mass media industry. It was pointed out that the mobilization of community sites on the web is a key driver for many of the stakeholders in the industry. The difference between the U.S. and British mobile operators are discussed. He thinks that mobilizing web social networks is different from mobile social networks, and he anticipates that new and unique social networks that do not refer to the web will emerge. He also suspects that innovative ideas and applications beyond simply mobilizing social networks will be manifested in the near future.


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