Perceptions Mean Everything

Kufahl, Pamel
February 2007
Fitness Business Pro;Feb2007, Vol. 23 Issue 2, p6
Trade Publication
The article reflects on the negative attitudes of the press and public regarding the U.S. fitness industry. It comments that most of the people entered the industry to help people become healthier and make some money. The stories of criminal acts of club owners make for more sensational reading than stories of clubs helping members to achieve weight loss goals. It suggests the teaming of health clubs and the medical community to fight diseases like diabetes.


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