TITLE

Selling and sales management

AUTHOR(S)
Fine, Leslie M.
PUB. DATE
May 2007
SOURCE
Business Horizons;May/Jun2007, Vol. 50 Issue 3, p185
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
Abstract: According to the Bureau of Labor Statistics (http://www.bls.gov/oes/current/oessrcst.htm), almost 14 million Americans are employed in sales or sales-related jobs. Many organizations derive their entire revenue stream from the efforts of salespeople. As part of the domain of marketing, the academic study of selling and sales management is relatively young. Consider that the Journal of Marketing has been published for 70�years, while the Journal of Marketing Research has been in publication for 43�years (www.marketingpower.com). For its part, the specialized journal in selling and sales management, The Journal of Personal Selling and Sales Management, has been published for just 26�years. Therefore, while there are a great many widely-used and studied models in the field, there is still much to be learned about this topic. As highlighted in this article, the research published in 2006 indicates the range of interesting and relevant work being conducted in the area.
ACCESSION #
24471018

 

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