Rise of the individual

Atkins-Kr├╝ger, Andy
March 2007
Marketing Week;3/8/2007, Vol. 30 Issue 10, p31
Trade Publication
The author reflects on the significant advantage offered by search engine to Web users. He cites that Google Inc. introduced new services that offer personalization for all users who sign up for an electronic mail. The personalization works by clicking the "Enable Search History" box when signing up for any Google account. He suggests the important strategies for marketers to have competitive edge over the other engine.


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