How To Kill A Great Idea?

Chafkin, Max
June 2007
Inc.;Jun2007, Vol. 29 Issue 6, p84
The author reflects on the fall of the online social network, Friendster, created by Jonathan Abrams. It became the focus of a Harvard Business School case study on how not to manage a tech company. It ran out of money last year and was recapitalized at a valuation of $3 million. Abrams argues that Friendster fizzled not only because it fell victim to mismanagement, but because he embraced a system that is designed to create far more failures than successes.


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