Don't Let Advertisers Dictate the Content

May 2007
Television Week;5/21/2007, Vol. 26 Issue 21, p8
Trade Publication
The article author comments on advertising in television. According to the author, the upfront week in New York showed how television networks want to work with advertisers. The author states that networks need to be cautious about inviting sponsors during the creative process of developing shows. He asserts that network executives should listen to writers and producers regarding product placement or sponsorship.


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