TITLE

Don't Let Advertisers Dictate the Content

PUB. DATE
May 2007
SOURCE
Television Week;5/21/2007, Vol. 26 Issue 21, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article author comments on advertising in television. According to the author, the upfront week in New York showed how television networks want to work with advertisers. The author states that networks need to be cautious about inviting sponsors during the creative process of developing shows. He asserts that network executives should listen to writers and producers regarding product placement or sponsorship.
ACCESSION #
25353282

 

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