First impressions… Clorox

June 2007
Campaign;6/15/2007 Supplement, p9
Trade Publication
The article comments on the creation of Clorox Co.'s television advertisement for Latin women in the U.S. and Latin America. It states that an innovative idea of an hour long soap opera was created which featured Clorox products and its brand in natural and spontaneous ways. It discusses the soap opera being shown on Telemundo, the Hispanic television channel of NBC Universal Inc. in the US.


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