Keefe, Lisa M.
November 2007
Marketing News;11/15/2007, Vol. 41 Issue 19, p4
Trade Publication
An editorial is presented discussing the online social networking web site LinkedIn. The author states that LinkedIn appears to be superior to social networks Facebook and MySpace, due to a more adult orientation. The network does not allow for Internet marketing, but could be used to create a community of people interested in a particular brand, product or company.


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