TITLE

SEARCHING FOR INTEGRATION

AUTHOR(S)
Bidlake, Suzanne
PUB. DATE
December 2007
SOURCE
Campaign (UK);12/14/2007 Integrated Essays, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the desire for every marketer to achieve integration. She comments that achieving a full-fledged integration is difficult due to the question of who has the capability of achieving and managing it as none of current marketers have achieved it. She also discusses several articles published within the issue.
ACCESSION #
29760292

 

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