TITLE

From the Editor's Desk

AUTHOR(S)
Priesnitz, Wendy
PUB. DATE
May 2008
SOURCE
Natural Life;May/Jun2008, Issue 121, p2
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author reflects on how businesses integrate green efforts and sustainable practices into their brands and marketing strategies in the U.S. She mentions that some businesses exploit consumers' desire to be responsible and environmental friendly. The author adds that the solution to the problem may be solved through the government's efforts to create better standards and labeling regulations and to properly enforce them.
ACCESSION #
31872718

 

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