'Sustainability' -- what and why

Maynard, Charles
May 2008
Journal of Commerce (1542-3867);5/12/2008, Vol. 9 Issue 19, p40
The author explains why companies should care about environmental sustainability. He suggests that the targets of the environmental-sustainability movement are usually consequences of normal business processes. He cites challenges facing many leading companies who have already embarked on sustainability initiatives. He outlines the advantages of combining well-tested methodologies with innovative tools.


Related Articles

  • From the Editor's Desk. Priesnitz, Wendy // Natural Life;May/Jun2008, Issue 121, p2 

    The author reflects on how businesses integrate green efforts and sustainable practices into their brands and marketing strategies in the U.S. She mentions that some businesses exploit consumers' desire to be responsible and environmental friendly. The author adds that the solution to the...

  • Sustainable Clubbing : Around the U.S., Dance Clubs Are Making Green Moves. Telker, Kimberly // Our Planet: Weekly Newsletter of E Magazine;11/16/2008, p4 

    The article reports on the move made by dance clubs in the U.S. towards green movement. It is implied that clubs across the country are responding to the urge and stepping up their environmental commitment-some with technological innovations. Meantime, it cites that Temple Nightclub in San...

  • Green initiatives at Empresas Santana. FERRNANDEZ, GINA M. // Caribbean Business;5/28/2009, Vol. 37 Issue 21, p8 

    The article reports on the plan of Empresas Santana Inc. to implement green initiatives at Caguas Real Four Points in Puerto Rico. Empresas Santana will start the sustainable development which covers recycling program and energy and water conservation together with the implementation of the Four...

  • THE FINE GREEN LINE. Rafter, Michelle V. // Oregon Business Magazine;Jun2009, Vol. 32 Issue 6, p30 

    The article reports on how some companies in Oregon rely on green labels and support local groups to show their adherence towards sustainable business. It informs that the green movement has led these companies to use environment-friendly labels on their goods without actually changing how they...

  • BEST OVERALL ENVIRONMENTAL PERFORMANCE: WINNER INTERFACEFLOR.  // Management Today;Nov2008, Special section p21 

    The article offers information on InterfaceFlor in Great Britain. The company's goal is to create a culture that integrates the principles of sustainability into working lives and create new models for business. It supplies, installs, maintains and replaces its modular flooring products for...

  • IFAC issues guides on sustainability and governance.  // Financial Management;Mar2009, p7 

    The article reports on the release of a framework which shows how a commitment to sustainability can improve the company's products or services and can motivate staff in Great Britain. The framework, which urges companies to focus on economic, social and environmental achievements, is based on...

  • Best Intentions vs. Bottom Lines. Budman, Matthew // Conference Board Review;Jan/Feb2008, Vol. 45 Issue 1, p55 

    The article presents the views of corporate executives in the U.S. on the importance of going green and the politics of recycling. Paul Zeven of Philips North America stresses the environmental initiatives of the company. F. Mark Gumz of Olympus America Inc. asserts the importance of creating...

  • DESENVOLVIMENTO SUSTENTÁVEL NAS INOVAÇÕES TECNOLÓGICAS DA INDÚSTRIA ALIMENTÍCIA BRASILEIRA: EM QUAL ESTÁGIO ESTAMOS? Pacheco Dias, Marcelo Fernandes; Ávila Pedrozo, Eugênio // Organizações Rurais & Agroindustriais;2012, Vol. 14 Issue 3, p297 

    We presently experience the challenge of sustainable development. Although there is still no consensus among executives about the role of companies in this process, some of them already include sustainability in their discourses. Thus, the aim of the present study, based on studies performed...

  • Blue Drive paves way for Hyundai's green goals. Cuyette, James E. // Aftermarket Business;Jan2009, Vol. 119 Issue 1, p30 

    The article provides information on the move of Hyundai-Kia Automotive Group to initiate its Blue Drive environmental campaign in the U.S. According to the article, the firm is aiming to go green, with the primary intention of becoming the most fuel-efficient automaker in the world. In addition,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics