TITLE

Extended TV Seasons Beg More Marketing

PUB. DATE
May 2008
SOURCE
Television Week;5/19/2008, Vol. 27 Issue 16, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author comments on the 2008 upfront advertising presentations in New York City. It was noted that this year's upfronts were just a combination of low-key sales meetings, NBC's experimental "Experience," a walk-through exhibit that highlighted NBC Universal's multiple media, and the full-blown presentations of yesteryear.
ACCESSION #
32454983

 

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