Extended TV Seasons Beg More Marketing

May 2008
Television Week;5/19/2008, Vol. 27 Issue 16, p8
Trade Publication
The author comments on the 2008 upfront advertising presentations in New York City. It was noted that this year's upfronts were just a combination of low-key sales meetings, NBC's experimental "Experience," a walk-through exhibit that highlighted NBC Universal's multiple media, and the full-blown presentations of yesteryear.


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