TITLE

DISTRIBUTED CONSUMPTION

AUTHOR(S)
Kleinberg, Adam
PUB. DATE
June 2008
SOURCE
B to B;6/9/2008, Vol. 93 Issue 8, p10
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author comments on the influence of online social networks in marketing. He relates that Internet marketing effectively targets the audience because consumers likely interact with technology in new and different ways. The author points that social networking or mobile computing adds value to the brands and marketing strategy.
ACCESSION #
32814044

 

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