Customized Comfort Wins the Day and Sale

Howard, Steve
May 2008
Air Conditioning, Heating & Refrigeration News;5/5/2008, Vol. 234 Issue 1, p44
Trade Publication
The article presents the author's comment on the product customization, which was made a mega consumption lifestyle by baby boomers. It is stated that customization is so prevalent today that it is mathematically impossible to find two boomers out of 78 million who use exactly the same combination of everyday products in the U.S.


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