TITLE

Customized Comfort Wins the Day and Sale

AUTHOR(S)
Howard, Steve
PUB. DATE
May 2008
SOURCE
Air Conditioning, Heating & Refrigeration News;5/5/2008, Vol. 234 Issue 1, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article presents the author's comment on the product customization, which was made a mega consumption lifestyle by baby boomers. It is stated that customization is so prevalent today that it is mathematically impossible to find two boomers out of 78 million who use exactly the same combination of everyday products in the U.S.
ACCESSION #
32997991

 

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