TITLE

Product placement would bring revenue and reality to UK TV

AUTHOR(S)
Darby, Ian
PUB. DATE
June 2008
SOURCE
Campaign;6/20/2008, Issue 24, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the remark of Culture Secretary Andy Burnham that product placement could alienate television viewers in Great Britain. He argues to the opinion of Burnham. He states that brands in programmes can help create more real environment in television and stresses that product placement would surely be a preferred solution to increase revenue in the country's television industry.
ACCESSION #
33061087

 

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