Product placement would bring revenue and reality to UK TV

Darby, Ian
June 2008
Campaign;6/20/2008, Issue 24, p14
Trade Publication
The author reflects on the remark of Culture Secretary Andy Burnham that product placement could alienate television viewers in Great Britain. He argues to the opinion of Burnham. He states that brands in programmes can help create more real environment in television and stresses that product placement would surely be a preferred solution to increase revenue in the country's television industry.


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