What consumers want

Ingram, Cinde W.
August 2008
Casual Living;Aug2008, Vol. 48 Issue 8, p4
Trade Publication
The author presents views on what consumers want when choosing commercial products. She notes that consumers top priorities when buying a product are durability, comfort, easy maintenance and best price value. They shop for materials that withstand weather conditions. An exclusive online survey predicts the trend toward cushions and performance fabrics to continue. This survey was conducted in April 2008 when "Casual Living" magazine partnered with Telescope Casual Furniture and cable television's HGTV.


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