The lessons of the kouros

Hoffberg, Kevin
September 2008
Velocity;2008, Vol. 10 Issue 3, p10
The author reflects on the lessons he learned from the story of the kouros statue owned by the J. Paul Getty Museum in Los Angeles, California and the follow-up conversation he had with author Malcolm Gladwell after he spoke at the Strategic Account Management Association's (SAMA) 44th Anual Conference. He believes that it is important to find the genius in the extremes and get close to the action. The author suggests to find reality at the point of contact, not in a report.


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