TITLE

Brainstorming 101

AUTHOR(S)
Munt, Richard
PUB. DATE
October 2008
SOURCE
B&T Magazine;10/10/2008, Vol. 58 Issue 2678, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author suggests different ways for brainstorming. He advises one to move away from anything predictable and set a time limit for thinking. He also suggests that someone at random such as a media planner must be invited in the process. He advises the use of an inspiration and stresses that relevance is not a prerequisite. He notes that brainstorming at the boardroom must be the last option.
ACCESSION #
34940563

 

Related Articles

  • An Examination of the Impact of Stimuli Type and GSS Structure on Creativity: Brainstorming Versus Non-Brainstorming Techniques in a GSS Environment. Hender, Jillian M.; Dean, Douglas L.; Rodgers, Thomas L.; Nunamaker Jr., Jay F. // Journal of Management Information Systems;Spring2002, Vol. 18 Issue 4, p59 

    Of the techniques available for idea generation with group support systems (GSS), little research attention has been given to techniques that challenge problem assumptions or that use unrelated stimuli to promote creativity. When implementing such techniques with GSS, choices must be made...

  • The Eye of the Brainstorm: Transforming the Library through Creative Idea-Building. Forrest, Lisa A. // Urban Library Journal;Spring2008, Vol. 15 Issue 1, p1 

    Research indicates that most people have capabilities for creativity if creative abilities are allowed to develop (Moser-Wellman, 2002). How can librarians get in touch with their creative potential to help energize and transform their libraries003F; This article discusses best practices for the...

  • FORGET BRAINSTORMING. Bronson, Po; Merryman, Ashley // Newsweek;7/19/2010, Vol. 156 Issue 3, p50 

    The article discusses a creative technique called brainstorming, which became popular as a group activity in 1953 with the publication of the book "Applied Imagination." According to researchers at Yale University, the technique reduces a team's creative output. They note that individuals can...

  • Clarity creates the freedom to innovate. Lusty, James // People Management;10/8/2009, Vol. 15 Issue 21, p34 

    The article focuses on the freedom to innovate that clarity can create. The author cites some factors that can hamper creativity such as the use of broad terms. In the author's opinion, inspiring people is not about money, but about tapping into an innate desire to be part of something bigger....

  • The 5 Innovation Templates of TRIZ.  // Manager: British Journal of Administrative Management;Jun/Jul2006, Issue 53, p29 

    The article presents five innovation templates of TRIZ, a Russian acronym for Theory of Inventive Problem Solving. These five techniques are aimed at defining a particular problem as a system and distinguishing elements in the system which need correction towards attaining desired solution....

  • ONE GOOD IDEA. Lynch, John // Quality Progress;Feb2008, Vol. 41 Issue 2, p72 

    The article discusses the significance of rapid brainstorming in gathering a lot of great ideas in a short period of time. Primarily, it highlights the members' recognition meeting of the Charlotte Section of American Society for Quality that employed rapid brainstorming. According to the...

  • Identifying Quality, Novel, and Creative Ideas: Constructs and Scales for Idea Evaluation. Dean, Douglas L.; Hender, Jillian M.; Rodgers, Thomas L.; Santanen, Eric L. // Journal of the Association for Information Systems;Oct2006, Vol. 7 Issue 10, p646 

    Researchers and practitioners have an abiding interest in improving tools and methods to support idea generation. In studies that go beyond merely enumerating ideas, researchers typically select one or more of the following three constructs, which are often operationalized as the dependent...

  • Brainstorming. Linkner, Josh // Sales & Service Excellence Essentials;Feb2011, Vol. 11 Issue 2, p15 

    The article offers several rules to help build a framework for imagination and creativity during brainstorming session. It states that the whole team must be hold responsible for enforcing the rules and holding everyone else accountable. It cites the first rule which is thou shalt not judge,...

  • The impact of creative culinary curriculum on creative culinary process and performance. Jeou-Shyan Horng; Meng-Lei Hu // Journal of Hospitality, Leisure, Sport & Tourism Education (Oxfo;Oct2009, Vol. 8 Issue 2, p34 

    This study has two goals: to analyse the impact of a creative culinary curriculum (3C) that emphasises teamwork on culinary arts students' creative process and creative performance, and to analyse the impact of the creative culinary (CC) process itself on CC performance. The study employed a...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics