Brainstorming 101

Munt, Richard
October 2008
B&T Magazine;10/10/2008, Vol. 58 Issue 2678, p53
Trade Publication
The author suggests different ways for brainstorming. He advises one to move away from anything predictable and set a time limit for thinking. He also suggests that someone at random such as a media planner must be invited in the process. He advises the use of an inspiration and stresses that relevance is not a prerequisite. He notes that brainstorming at the boardroom must be the last option.


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